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~type_genre:"Article in journal"
~subject:"Theory"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect
Wright, Scott A.
;
Hernandez, José Mauro da Costa
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10009747170
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