Brito, Luiz Artur Ledur; Brito, Eliane Pereira Zamith; … - In: Journal of Business Research 67 (2014) 5, pp. 952-959
This research evaluates cooperation with key suppliers and customers, correlating cooperation to financial performance. Four cooperative behaviors represent cooperation as a multidimensional concept and the research explores the effect of each of these different dimensions of cooperation on...