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~person:"Labrecque, Lauren I."
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Search: subject_exact:"Paints and varnishes"
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Anstrichmittel
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Paints
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Product design
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Produktgestaltung
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Beziehungsmarketing
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Brand loyalty
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Labrecque, Lauren I.
Engel, Alexander
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
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