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~person:"Swanson, Scott R."
~person:"Nyberg, Klas"
~subject:"critical incident technique"
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critical incident technique
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Journal of marketing theory and practice
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Delight and outrage in the performing arts : a critical incidence analysis
Swanson, Scott R.
;
Davis, J. Charlene
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10009619157
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