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~person:"Mattozzi, Andrea"
~person:"Ormrod, Robert P."
~isPartOf:"Marketing theory"
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The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
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