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Search: subject_exact:"Partial least squares"
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Partial least squares
6
Partielle kleinste Quadrate
6
Consumer behaviour
2
Customer satisfaction
2
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2
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2
Kundenzufriedenheit
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Beziehungsmarketing
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Brand image
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E-commerce
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Electronic Commerce
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Least squares method
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Hair, Joseph F.
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Kaplan, Andreas M.
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Mai, Robert
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Ringle, Christian M.
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Sarstedt, Marko
1
Schmidt, Steffen
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Smirnova, Maria
1
Swaminathan, Srinivasan
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1
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Journal of marketing theory and practice
Journal of business research : JBR
33
Long range planning : LRP ; international journal of strategic management
18
Handbook of partial least squares : concepts, methods and applications
16
Technological forecasting & social change : an international journal
12
Working paper series / Department of Economics, Auburn University
12
European management journal
11
SpringerLink / Bücher
11
Journal of retailing and consumer services
10
European journal of international management : EJIM
9
International journal of production economics
9
European journal of marketing
8
International journal of business information systems : IJBIS
8
Industrial Management & Data Systems
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Amfiteatru economic : an economic and business research periodical
6
International journal of quality & reliability management
6
Journal of marketing analytics : JMA
6
Management information systems : mis quarterly
6
Organizational research methods : ORM
6
Cogent business & management
5
Economic modelling
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of Business Research
5
Journal of business-to-business marketing
5
Journal of the Academy of Marketing Science
5
Marketing : ZFP ; journal of research and management
5
Quality management journal : QMJ
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Computational Statistics
4
Die Betriebswirtschaft : DBW
4
Discussion papers / Courant Research Centre "Poverty, Equity and Growth in Developing and Transition Countries: Statistical Methods and Empirical Analysis"
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Gabler Edition Wissenschaft
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Global business review
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Information systems research : ISR
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International Journal of Accounting, Auditing and Performance Evaluation
4
International Journal of e-Collaboration (IJeC)
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International journal of innovation management
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International journal of productivity and quality management : IJPQM
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1
Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan
;
Mai, Robert
;
Smirnova, Maria
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
Saved in:
2
Customer satisfaction and loyalty in e-markets : a PLS path modeling approach
Anderson, Rolph E.
;
Swaminathan, Srinivasan
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10008989389
Saved in:
3
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
4
The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10008989406
Saved in:
5
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
Saved in:
6
Special issue on the use of partial least squares (PLS) to address marketing management topics
Hair, Joseph F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008989412
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