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~person:"Gaul, Jürgen"
~person:"Lee, Nick"
~subject:"Least squares method"
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Search: subject_exact:"Partial-Least-Squares-Modell"
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Least squares method
Partial least squares
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Partielle kleinste Quadrate
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Structural equation model
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Gaul, Jürgen
Lee, Nick
Ringle, Christian M.
44
Sarstedt, Marko
32
Hair, Joseph F.
20
Henseler, Jörg
9
Becker, Jan-Michael
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Ko, Kyunghwan
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European journal of marketing
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ECONIS (ZBW)
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1
Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
Saved in:
2
Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
Saved in:
3
A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth
Cadogan, John W.
;
Lee, Nick
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1703-1724
Persistent link: https://www.econbiz.de/10014342103
Saved in:
4
Scientific realism, the necessity of causal contact in measurement and emergent variables
Cadogan, John W.
;
Lee, Nick
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1758-1779
Persistent link: https://www.econbiz.de/10014342108
Saved in:
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