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~isPartOf:"Journal of service theory and practice : JSTP"
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Partial least squares
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Partielle kleinste Quadrate
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Brand image
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Journal of service theory and practice : JSTP
Journal of business research : JBR
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Long range planning : LRP ; international journal of strategic management
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Handbook of partial least squares : concepts, methods and applications
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Technological forecasting & social change : an international journal
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European management journal
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SpringerLink / Bücher
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Journal of retailing and consumer services
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European journal of marketing
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International journal of business information systems : IJBIS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of production economics
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Management information systems : mis quarterly
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Organizational research methods : ORM
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Amfiteatru economic : an economic and business research periodical
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of quality & reliability management
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Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Die Betriebswirtschaft : DBW
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Discussion papers / Courant Research Centre "Poverty, Equity and Growth in Developing and Transition Countries: Statistical Methods and Empirical Analysis"
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Global business review
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Asia Pacific journal of marketing and logistics
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Electronic commerce research and applications
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Entrepreneurial business and economics review : EBER
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Industrial marketing management : the international journal for industrial and high-tech firms
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Service-dominant orientation, dynamic capabilities and firm performance
Wilden, Ralf
;
Gudergan, Siegfried
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 808-832
Persistent link: https://www.econbiz.de/10011730634
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2
How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki
;
Munnukka, Juha
;
Salmi, Milja
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
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