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~subject:"Brand image"
~isPartOf:"Central European business review : CEBR"
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Partial least squares
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brand personality dimensions
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chain stories
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overall brand equity
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partial least squares structural equation modeling (PLS-SEM)
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perceived business ethicality (PBE)
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Central European business review : CEBR
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries
Hamidizadeh, Mohammad Reza
;
Karimi Alavije, Mohammad Reza
; …
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010529598
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