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~subject:"Brand image"
~person:"Lobschat, Lara"
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Search: subject_exact:"Partielle kleinste Quadrate"
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Lobschat, Lara
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Long range planning : LRP ; international journal of strategic management
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Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara
;
Zinnbauer, Markus A.
;
Pallas, Florian
; …
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
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