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~subject:"Brand image"
~subject:"Schätztheorie"
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Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi
;
Yeap, Jasmine A. L.
;
Low, Zoann
- In:
European business review
34
(
2022
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
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