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person:"Hennigs, Nadine"
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Brand image
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Partielle kleinste Quadrate
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Hennigs, Nadine
Ringle, Christian M.
80
Sarstedt, Marko
61
Hair, Joseph F.
33
Henseler, Jörg
18
Roldán, José L.
11
Leal-Rodríguez, Antonio L.
10
Nitzl, Christian
10
Becker, Jan-Michael
9
Huber, Frank
9
Albort-Morant, Gema
8
Hult, G. Tomas M.
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Richter, Nicole Franziska
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Rigdon, Edward E.
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Chin, Wynne W.
7
Gudergan, Siegfried
7
Gudergan, Siegfried P.
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Assaker, Guy
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Esposito Vinzi, Vincenzo
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Rönkkö, Mikko
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Schlittgen, Rainer
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Avkiran, Necmi K.
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Bruhn, Manfred
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Calvo-Mora, Arturo
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Dibbern, Jens
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Evermann, Joerg
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Gerpott, Torsten J.
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Hallak, Rob
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Hauff, Sven
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Hazen, Benjamin T.
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Kim, Hyeongwoo
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Leal-Millan, Antonio
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Lee, Nick
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Liengaard, Benjamin Dybro
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Mayer-Vorfelder, Matthias
5
Thurasamy Ramayah
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Aguirre-Urreta, Miguel I.
4
Antonakis, John
4
Bork, Lasse
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Cassia, Fabio
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Castro, Ignacio
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Journal of marketing theory and practice
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
2
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
2
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
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