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Broekemier, Gregory M.
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Burkink, Tim J.
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Moser, H. R.
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Schulz, Steven A.
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Willis, Erin
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Health marketing quarterly
Working paper
Edition Wissenschaft / Reihe Sozialwissenschaften
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Marketing letters : a journal of research in marketing
1
NBER Working Paper
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ECONIS (ZBW)
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1
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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2
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
3
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
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