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~subject:"Internationales Marketing"
~type_genre:"Fallstudie"
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Internationales Marketing
National culture
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Marketing management : a cultural perspective
2
Deep knowledge of B2B relationships within and across borders
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The impact of national culture on Western industrial buyer-seller relational process models
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 1-49)
.
2013
Persistent link: https://www.econbiz.de/10010255117
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2
Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
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3
International marketing at the interface of the alluring global and the comforting local
Ger, Güliz
;
Kravets, Olga
;
Sandıkçı, Özlem
- In:
Marketing management : a cultural perspective
,
(pp. 30-42)
.
2012
Persistent link: https://www.econbiz.de/10009507187
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