Udoakpan, Nokuphiwa; Tengeh, Robertson Khan - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-28
Globally, developments and innovations in television technology, including the launch and growth of over-the-top television services (OTT TV), have affected traditional pay-TV operators' ability to grow a subscriber base and retain existing customers. Despite attempts made by the Independent...