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Global marketing strategies for the promotion of luxury goods
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International journal of business excellence : IJBEX
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Journal of consumer behaviour : an international research review
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The impact of perfume packaging on consumer buying behaviour of Jordanian females
Al Saed, Rashad
;
Salih, Muhammad Abu
;
Hussien, Al Hareh
; …
- In:
International journal of business excellence : IJBEX
27
(
2022
)
4
,
pp. 555-570
Persistent link: https://www.econbiz.de/10014234528
Saved in:
2
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
3
Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
Saved in:
4
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
5
What characterises luxury products? : a study across three product categories
Sjostrom, Therese
;
Corsi, Armando Maria
;
Lockshin, Larry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011562753
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