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~person:"Carcelén, Sonia"
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Carcelén, Sonia
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Global marketing strategies for the promotion of luxury goods
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Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
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