Sjostrom, Therese; Corsi, Armando Maria; Lockshin, Larry - In: International Journal of Wine Business Research 28 (2016) 1, pp. 76-95
Purpose – This study aims to test whether the attributes developed via qualitative or conceptual approaches link to the concept of luxury when measured using a quantitative approach. Given the critical role price has in the definition and identification of luxury products, this research...