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type_genre:"Fallstudie"
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Search: subject_exact:"Perfume"
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Management & organizational history : MOH
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marketing management : a cultural perspective
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Historical trajectory and knowledge embeddedness : a case study in the French perfume cluster
Leszczyńska, Dorota
- In:
Management & organizational history : MOH
8
(
2013
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10009780378
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2
When the diffusion of innovation is a cultural evolution
Bécheur, Amina
;
Atik, Deniz
- In:
Marketing management : a cultural perspective
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009508081
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3
Handel mit Herz und Verstand : internationale Markenführung der Douglas-Parfümerien
Aufterbeck, Heike
;
Rotermund, Michael
;
Eckmann, Claus
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 201-216)
.
2009
Persistent link: https://www.econbiz.de/10003786537
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