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~subject:"USA"
~person:"Morwitz, Vicki G."
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Morwitz, Vicki G.
Stevenson, Betsey
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 31-47
Persistent link: https://www.econbiz.de/10010383379
Saved in:
2
Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 964-980
Persistent link: https://www.econbiz.de/10009501078
Saved in:
3
When does the past repeat itself? : the interplay of behavior prediction and personal norms
Chandon, Pierre
;
Smith, Ronn J.
;
Morwitz, Vicki G.
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 420-430
Persistent link: https://www.econbiz.de/10009375711
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