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~subject:"USA"
~subject:"Konsumentenverhalten"
~type_genre:"Bibliography included"
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Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables
Zwerina, Klaus
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1997
Persistent link: https://www.econbiz.de/10000968547
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Die Glaubwürdigkeit von Produkt-Vorankündigungen : eine theoretische und empirische Untersuchung der Beurteilung von Produkt-Vorankündigungen durch Konsumenten
Schirm, Karsten
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1995
Persistent link: https://www.econbiz.de/10013429543
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