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~type_genre:"Aufsatz im Buch"
~isPartOf:"Agglomeration, clusters and entrepreneurship : studies in regional economic development ; [contributions ... first presented and discussed at the Twelfth Uddevalla Symposium on 'The Geography of Innovation and Entrepreneurship', held at the Polytechnic Institute of Bari, Bari, Italy, June 11-13, 2009]"
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Agglomeration, clusters and entrepreneurship : studies in regional economic development ; [contributions ... first presented and discussed at the Twelfth Uddevalla Symposium on 'The Geography of Innovation and Entrepreneurship', held at the Polytechnic Institute of Bari, Bari, Italy, June 11-13, 2009]
Computer games as educational and management tools : uses and approaches
14
The business of gamification : a critical analysis
12
Transforming gaming and computer simulation technologies across industries
11
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
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Neo-simulation and gaming toward active learning
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Application of gaming in new media marketing
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Cutting edge international research
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Digital advertising : theory and research
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Advertising in new formats and media : current research and implications for marketers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Engaging consumers through branded entertainment and convergent media
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Advertising, promotion, and new media
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Breaking new ground in theory and practice
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Computer-mediated marketing strategies : social media and online brand communities
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Contemporary trends in innovative marketing strategies
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Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
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Digitale Führungskräfteentwicklung : Konzepte, Impulse und Trainingsformate aus der Praxis
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Exploring the rise of fandom in contemporary consumer culture
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Handbook of research on effective advertising strategies in the social media age
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Information communication technologies and emerging business strategies
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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Managing business in a multi-channel world : success factors for e-business
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Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
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Production and manufacturing system management : coordination approaches and multi-site planning
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The Routledge companion to digital consumption
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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Utilizing gamification in servicescapes for improved consumer engagement
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Virtual workers and the global labour market
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Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
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Why do games work? : in search of the active substance
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Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
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Advertising and violence : concepts and perspectives
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Advertising theory
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Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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Alternative market research methods : market sensing
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The moving media industry as a catalyst for technological change and economic development : Texas as a case study
Weinstein, Bernard L.
;
Clower, Terry L.
- In:
Agglomeration, clusters and entrepreneurship : studies …
,
(pp. 267-282)
.
2014
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