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subject:"Social Web"
~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Journal of business research : JBR
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Technological forecasting & social change : an international journal
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Electronic commerce research and applications
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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Journal of management information systems : JMIS
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Young consumers : insight and ideas for responsible marketers
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Data documentation / DIW
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Electronic markets : the international journal on networked business
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European Sport management quarterly : ESMQ
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German Council for Social and Economic Data (RatSWD) Research Notes
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Glücksspielforschung
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Information communication technologies and emerging business strategies
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Information technology and management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of networking and virtual organisations : IJNVO
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International journal of retail & distribution management
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce research : JECR
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Journal of internet commerce
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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RatSWD research notes
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The international journal of business science & applied management : IJBSAM
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Advertising in new formats and media : current research and implications for marketers
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Advertising, promotion, and new media
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Chapman Law Review
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Commercial transactions in the virtual world : issues and opportunities
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Computer-mediated marketing strategies : social media and online brand communities
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How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
2
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
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