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~subject:"Consumer behaviour"
~isPartOf:"Working paper series / Department of Agricultural and Resource Economics, Berkeley, California Agricultural Experiment Station, University of California"
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Consumer behaviour
Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Brand management
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Jackson, Tyrone W.
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Perloff, Jeffrey M.
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Working paper series / Department of Agricultural and Resource Economics, Berkeley, California Agricultural Experiment Station, University of California
Contributions to management science
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Applied economics
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Arbeitspapiere zur Marketingtheorie
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftslehre für Technologie und Innovation
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Constructing and applying objective functions : proceedings of the Fourth International Conference on Econometric Decision Models Constructing and Applying Objective Functions, University of Hagen, held in Haus Nordhelle, August 28 - 31, 2000
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Contributions to Management Science
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Contributions to Management Science Ser.
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DUV / Wirtschaftswissenschaft
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Econometric models in marketing
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the review of marketing communications
1
International journal of decision sciences, risk and management
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International journal of industrial organization
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of business economics : JBE
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Journal of economics & management strategy : JEMS
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Journal of internet commerce
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Management information systems : mis quarterly
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Psychology & marketing
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Simon Business School working paper
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The changing consumer : markets and meanings
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The review of economic studies
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The southern business & economic journal
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Working paper series / Claremont Institute for Economic Policy Studies
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Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
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1996
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