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~subject:"Consumer behaviour"
~person:"Morwitz, Vicki G."
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The role of stated intentions in new product purchase forecasting
Hsiao, Cheng
;
Sun, Baohong
;
Morwitz, Vicki G.
- In:
Econometric models in marketing
,
(pp. 11-28)
.
2002
Persistent link: https://www.econbiz.de/10001657439
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