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person:"Becker, Michael"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
International journal of electronic business
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Trust and new technologies : marketing and management on the Internet and mobile media
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Mobile: holding iDirect in the palm of your customer's hand
Becker, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 95-122)
.
2010
Persistent link: https://www.econbiz.de/10003914067
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