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subject:"Werbewirkung"
~subject:"Zielgruppe"
~isPartOf:"Europäische Hochschulschriften / 5"
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Werbewirkung
Zielgruppe
Direct marketing
8
Direktmarketing
8
Deutschland
6
Germany
6
Theorie
3
Theory
3
1990-2001
2
Advertising effects
2
B-to-B-Marketing
2
Beschaffung
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Business-to-business marketing
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Central-Eastern Europe
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Direct bank
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Direktbank
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Direktvertrieb
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Distance selling
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Distanzhandel
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Einzelhandel
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Event marketing
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Event-Marketing
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Forecast
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International market entry
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International marketing research
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Internationale Marktforschung
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Internationaler Markteintritt
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Marketing
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Organisation
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Ostmitteleuropa
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Privatkundengeschäft
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Procurement
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Prognose
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Psychology of advertising
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Retail trade
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Werbepsychologie
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Bank
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Bank marketing
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Bankmarketing
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Cooperative bank
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German
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Lasogga, Frank
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Europäische Hochschulschriften / 5
Health marketing quarterly
21
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
ERIM report series research in management
2
Electronic commerce research and applications
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
BREAD working paper
1
Berichte aus der Betriebswirtschaft
1
BiTS-Forschung
1
Cogent business & management
1
Complex AI dynamics and interactions in management
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Direct marketing
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Discussion papers
1
Diskussionsbeitrag / Department für Agrarökonomie und Rurale Entwicklung, Georg-August-Universität Göttingen
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ECONIS (ZBW)
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Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
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2
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699304
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