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~person:"Bleier, Alexander"
~person:"Law, Rob"
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Search: subject_exact:"Personalisierung"
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Personalisierung
7
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Bleier, Alexander
Law, Rob
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International journal of hospitality management
3
Customer engagement marketing
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Journal of hospitality marketing & management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Customer engagement through personalization and customization
Bleier, Alexander
;
De Keyser, Arne
;
Verleye, Katrien
- In:
Customer engagement marketing
,
(pp. 75-94)
.
2018
Persistent link: https://www.econbiz.de/10011739844
Saved in:
2
Essays on personalized online advertising
Bleier, Alexander
-
2014
Persistent link: https://www.econbiz.de/10010391856
Saved in:
3
Analyzing changes in hotel customers' expectations by trip mode
Liu, Shaowu
;
Law, Rob
;
Rong, Jia
;
Li, Gang
;
Hall, John
- In:
International journal of hospitality management
34
(
2013
),
pp. 359-371
Persistent link: https://www.econbiz.de/10009767481
Saved in:
4
Personality differences and hotel web design study using targeted positive and negative association rule mining
Leung, Rosanna
;
Rong, Jia
;
Li, Gang
;
Law, Rob
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 701-727
Persistent link: https://www.econbiz.de/10010241590
Saved in:
5
Helpful reviewers in TripAdvisor, an online travel community
Lee, Hee Andy
;
Law, Rob
;
Murphy, Jamie
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 675-688
Persistent link: https://www.econbiz.de/10009411378
Saved in:
6
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
7
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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