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Kundenbindung
2
Kundenmanagement
2
Personalisierung
2
Beziehungsmarketing
1
Coupon
1
Deutschland
1
Empirical method
1
Empirische Methode
1
Germany
1
Kudnenbidnung
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Kundenbindungsprogramm
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Kupon
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Loyalty program
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Marketingforschung
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Relationship marketing
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German
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Wierich, Ralf
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Schriften zur Handelsforschung
Electronic commerce research
28
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Information systems research : ISR
23
Tourism management : research, policies, practice
22
Journal of business research : JBR
20
Journal of management information systems : JMIS
20
Journal of retailing and consumer services
20
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
13
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of electronic commerce research : JECR
10
Management information systems : mis quarterly
10
Decision support systems : DSS ; the international journal
9
Information systems and e-business management : ISeB
9
Journal of retailing
9
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
Electronic markets : the international journal on networked business
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Journal of organizational computing and electronic commerce
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Psychology & marketing
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
International journal of production research
6
Journal of hospitality marketing & management
6
Lecture notes in business information processing : LNBIP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Arbeitsbericht ... des Competence Center E-Business Basel
5
Arbeitsberichte der Hochschule für Wirtschaft FHNW
5
Discussion papers / CEPR
5
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ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
1
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Personalisierung und Individualisierung von Coupons : eine empirische Untersuchung der Kundenbindungswirkung individualisierter und personalisierter Coupons
Wierich, Ralf
-
2008
Persistent link: https://www.econbiz.de/10004907915
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Personalisierung und Individualisierung von Coupons : eine empirische Untersuchung der Kundenbindungswirkung individualisierter und personalisierter Coupons
Wierich, Ralf
-
2008
Persistent link: https://www.econbiz.de/10013352320
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