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~isPartOf:"Working paper / Dialog Marketing Competence Center"
~person:"Szabo-Halfar, Stefanie"
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Working paper / Dialog Marketing Competence Center
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Beeinflussung der Preisbereitschaft von Konsumenten durch Dialogmarketing in der Automobilbranche
Dahlhoff, Hans-Dieter
;
Szabo-Halfar, Stefanie
; …
-
2012
Persistent link: https://www.econbiz.de/10010192153
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