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~subject:"Mitarbeiterbindung"
~person:"Burmann, Christoph"
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Mitarbeiterbindung
HR marketing
8
Personalmarketing
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Brand management
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Markenführung
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Brand image
6
Markenimage
6
Employee retention
3
Bibliometrics
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Deutschland
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Germany
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Markenarchitektur
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Arbeitsverhalten
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Call centre
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Callcenter
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Consumer goods industry
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Employees
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Flexibility
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Flexibilität
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Internal brand management
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Internal branding
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German
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Burmann, Christoph
Busold, Matthias
3
Kashyap, Vaneet
3
Rangnekar, Santosh
3
Tanwar, Karnica
3
Adams, Christoph
2
Baran, Engin
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Blanck, Christina
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Bussin, Mark
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Geschwill, Roland
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Hell, Benedikt
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R., Geetha
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Stumpf, Marcus
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Thuresson, Jette
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Tkalac Verčič, Ana
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Abdul-Halim Bin Abdul-Majid
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Abu-ElSamen, Amjad A.
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Abulsaoud Ahmed Younis, Raghda
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Acar, Pinar
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Agarwal, Tamanna
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Ahamad, Faiz
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Ananta Kar
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App, Stefanie
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
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2
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
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3
Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
2008
Persistent link: https://www.econbiz.de/10009665205
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