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Pharmaceutical industry
29
Pharmaindustrie
29
Arzneimittel
17
Pharmaceuticals
17
Advertising
16
Werbung
16
Direct marketing
14
Direktmarketing
14
Advertising effects
13
Werbewirkung
13
Consumer behaviour
10
Konsumentenverhalten
10
Physicians
6
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Ärzte
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prescription drugs
5
Internet marketing
4
Online-Marketing
4
DTC advertising
3
Marketing management
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Marketingmanagement
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Credibility
2
Direct-to-consumer advertising
2
Gesundheitsmarketing
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Gesundheitsversorgung
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Health care
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Health care marketing
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Information behaviour
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Informationsverhalten
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Internet
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Product information
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Produktinformation
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advertising
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direct-to-consumer advertising
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physicians
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Aikin, Kathryn J.
3
Khanfar, Nile M.
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Loudon, David
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Sullivan, Helen W.
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1
Alameddine, Sarah
1
Alkhateeb, Fadi M.
1
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Ball, Jennifer Gerard
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Banerjee, Saikat
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Baybars, Miray
1
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Betts, Kevin R.
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Broekemier, Gregory M.
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Burke, Panne
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Burkink, Tim J.
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Dash, Sampada Kumar
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Delbaere, Marjorie
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Health marketing quarterly
NBER working paper series
112
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
65
Research policy : policy, management and economic studies of science, technology and innovation
52
SpringerLink / Bücher
51
Journal of health economics
45
The European journal of health economics : HEPAC ; health economics in prevention and care
38
Technology analysis & strategic management
37
International journal of the economics of business
35
International journal of technology management : IJTM
30
Health economics
28
Industrial and corporate change
28
Europäische Hochschulschriften / 5
27
PharmacoEconomics
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
20
International journal of industrial organization
18
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
R & D management
18
Journal of business research : JBR
17
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
International journal of production research
16
International journal of production economics
15
Research paper
15
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Working Papers / eSocialSciences
14
Academy of Management journal : AMJ
13
European journal of operational research : EJOR
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
Journal of research in pharmaceutical economics
13
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ECONIS (ZBW)
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
5
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
8
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
11
Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula
;
Khanfar, Nile M.
;
Alameddine, Sarah
; …
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
Saved in:
12
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
13
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
14
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
15
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
16
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
Saved in:
17
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
18
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu
;
Lancaster, Alyse R.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Saved in:
19
A new debate for Turkish physicians : e-detailing
Ventura, Keti
;
Baybars, Miray
;
Dedeoglu, Ayla Ozhan
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10009714042
Saved in:
20
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
21
Pharmaceutical companies as a source of health information : a pilot study of the effects of source, web site interactivity, and involvement
Kim, Hyojin
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 57-85
Persistent link: https://www.econbiz.de/10008990990
Saved in:
22
Jordanian pharmaceutical companies : are their marketing efforts paying off?
Al-Shaikh, Mustafa
;
Torres, Ivonne M.
;
Zuniga, Miguel A.
; …
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10009241937
Saved in:
23
Asymmetric responsiveness of physician prescription behavior to drug promotion of competitive brands within an established therapeutic drug class
Pedan, Alex
;
Wu, Hongsheng
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10009241943
Saved in:
24
Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
Saved in:
25
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin
;
Calantone, Roger J.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
Saved in:
26
The 2002 PhRMA code and pharmaceutical marketing : did anybody bother to ask the reps?
Sillup, George P.
;
Trombetta, Bill
;
Klimberg, Ronald
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10008825657
Saved in:
27
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
28
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
29
Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
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