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isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Arzneimittelmarkt
17
Pharmaceutical market
17
Pharmaceutical industry
14
Pharmaindustrie
14
Arzneimittel
13
Pharmaceuticals
13
Generic drugs
4
Generika
4
USA
4
United States
4
Brand
3
Markenartikel
3
Physicians
3
Ärzte
3
Advertising
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Market entry
2
Markteintritt
2
Pharmaceutical marketing
2
Werbung
2
2000-2008
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Brand age
1
Brand drug prices
1
Branded generics
1
China
1
China pharmaceutical industry
1
Collaboration
1
Competition
1
Competition among brand and generic drugs
1
Competitive environment
1
Competitive strategy
1
Consumer behavior
1
Consumer utility
1
Customer decisions
1
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17
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English
17
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Yu, Yu
2
An, Soontae
1
Ashill, Nicholas J.
1
Banerjee, Asok Kumar
1
Benner, Dale
1
Browe, Christopher
1
Burns, James R.
1
Bynum, Leigh Ann
1
Carruthers, Janet
1
Datta, Saroj Kumar
1
DeLorme, Denise E.
1
Delbaere, Majorie
1
Fitzgerald, M. Paula
1
Gu, Vicky Ching
1
Gupta, Sachin
1
Hassan, Mahmud
1
Holmes, Erin
1
Huh, Jisu
1
Iacocca, Kathleen
1
Juppo, Anne
1
Kalyanaram, Gurumurthy
1
Katajavouri, Nina
1
Kolassa, E. M.
1
Matikainen, Minna
1
Nauriyal, D. K.
1
Olkkonen, Leena
1
Parvinen, Petri
1
Reid, Leonard N.
1
Rod, Michel
1
Rundle-Thiele, Sharyn R.
1
Sanyal, Shamindra Nath
1
Sarkees, Matthew E.
1
Sawhill, James
1
Scuffham, Paul A.
1
Tyagi, Shilpi
1
Wang, Cheng Lu
1
Wei, Mei-Ling
1
Whitty, Jennifer A.
1
Wozniak, Laryssa
1
Yadav, Sudhir
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Markt in Kürze
61
NBER working paper series
40
Working paper / National Bureau of Economic Research, Inc.
36
Journal of research in pharmaceutical economics
29
NBER Working Paper
28
The European journal of health economics : HEPAC ; health economics in prevention and care
28
Europäische Hochschulschriften / 5
17
Wissen weltweit
17
Journal of health economics
16
Allokation im marktwirtschaftlichen System
15
Gesundheitsökonomische Beiträge
11
Journal of pharmaceutical finance, economics & policy
11
Schriften zur Gesundheitsökonomie
11
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
11
International journal of the economics of business
10
OECD Health Working Papers
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Working paper
10
Applied economics
9
Health affairs : at the intersection of health, health care, and policy
9
Health economics
9
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
9
OECD Health Statistics
9
Review of industrial organization : RIO
9
Arbeit und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
8
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
7
SpringerLink / Bücher
7
CESifo working papers
6
Discussion paper / NHH, Department of Economics
6
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
6
Health economics review
6
Schriftenreihe des Zentrums für Europäische Rechtspolitik der Universität Bremen (ZERP)
6
The American economic review
6
The European journal of health economics
6
Background study / Commission of Inquiry on the Pharmaceutical Industry
5
Discussion paper
5
Discussion paper / Centre for Economic Policy Research
5
International journal of industrial organization
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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ECONIS (ZBW)
17
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1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
3
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
4
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
5
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
6
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
7
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
8
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
9
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
10
Building regulatory capabilities for pharmaceutical firms' internationalization
Yadav, Sudhir
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10009752650
Saved in:
11
Limitations and potential misinterpretation of the National Disease and Therapeutic Index
Kolassa, E. M.
;
Bynum, Leigh Ann
;
Holmes, Erin
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10009752652
Saved in:
12
Changing paradigms in the long-term care market : perspective of the pharmaceutical industry
Wozniak, Laryssa
;
Hassan, Mahmud
;
Benner, Dale
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 267-278
Persistent link: https://www.econbiz.de/10009630752
Saved in:
13
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
14
The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
Saved in:
15
Insights into public preferences for pharmaceutical funding
Whitty, Jennifer A.
;
Rundle-Thiele, Sharyn R.
; …
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10003929481
Saved in:
16
Pharmaceutical marketing return-on-investment: a European perspective
Rod, Michel
;
Ashill, Nicholas J.
;
Carruthers, Janet
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10003937245
Saved in:
17
Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher
;
Wang, Cheng Lu
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
3
,
pp. 226-233
Persistent link: https://www.econbiz.de/10003937255
Saved in:
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