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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
Kim, Hyojin
;
Lee, Chunsik
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10009553959
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