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person:"Mayerhofer, Wolfgang"
~person:"Fruchter, Gila E."
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Photographic camera
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Mayerhofer, Wolfgang
Fruchter, Gila E.
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Review of marketing science
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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A utility-based diffusion model applied to the digital camera case
Orbach, Yair
;
Fruchter, Gila E.
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003995963
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Kaufentscheidung bei Digitalkameras
Mayerhofer, Wolfgang
;
Wimmer, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003598451
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