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person:"Mayerhofer, Wolfgang"
~person:"Gauzente, Claire"
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Search: subject_exact:"Photoapparat"
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Fotoapparat
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Photographic camera
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Advertising effects
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Mayerhofer, Wolfgang
Gauzente, Claire
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Journal of retailing and consumer services
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire
;
Roy, Yves
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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2
Kaufentscheidung bei Digitalkameras
Mayerhofer, Wolfgang
;
Wimmer, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003598451
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