//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Sports marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Physical activity"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sports marketing
Sport
4
Sports
4
Sportmarketing
3
Beziehungsmarketing
2
Consumer behaviour
2
Destination loyalty
2
Destination management
2
Destinationsmanagement
2
Holiday behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Tourism
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
Urlaubsverhalten
2
Advertisements
1
Advertising effects
1
Arbeitsgruppe
1
Attention
1
Big event
1
Brand consciousness
1
Brand image
1
Brand management
1
Brasilien
1
Brazil
1
College football
1
Colour effect
1
Consumer attitudes
1
Counterfeit
1
Destination image
1
Domestic tourism
1
Event marketing
1
Event quality
1
Event sports tourism
1
Event-Marketing
1
Eye-tracking
1
Football
1
Fußball
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Leng, Ho Keat
2
Blum, Shane
1
Chang, Hyo Jung
1
Chiu, Weisheng
1
Fowler, Deborah
1
Min, Jae Han
1
Phua, Yi Xian Philip
1
Toh, Brendon
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
72
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
61
European Sport management quarterly : ESMQ
59
International journal of sport management and marketing : IJSMM
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Services marketing quarterly
4
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
The journal of business & industrial marketing
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
Applied Marketing Science / Angewandte Marketingforschung
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
Contemporary Cases Online Ser.
2
DBS business review : an international academic collaboration
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
2
Why are college sports tourists traveling long distance? : antecedents of destination and team loyalty
Min, Jae Han
;
Chang, Hyo Jung
;
Fowler, Deborah
;
Blum, Shane
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 323-343
Persistent link: https://www.econbiz.de/10013553056
Saved in:
3
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->