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~person:"Liu, Qiang"
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Liu, Qiang
Bundorf, M. Kate
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Gertler, Paul J.
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Gowrisankaran, Gautam
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Schicker, Günter
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Baker, Laurence Claude
3
Chen, Brian K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
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