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~type_genre:"Article in journal"
~person:"Roy, Sanjit"
~person:"Strandberg, Carola"
~subject:"Brand image"
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Brand image
Place marketing
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Standortmarketing
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Brand management
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Markenführung
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Markenimage
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place branding
3
Beziehungsmarketing
2
City marketing
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Consumer behaviour
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Tourism marketing
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Tourismusmarketing
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customer-based place brand equity (CBPBE)
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Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
Destination management
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Destinationsmanagement
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Emotion
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Place attachment
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Place brand equity
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Place branding
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Place image
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Positive word-of-mouth
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Public diplomacy
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Self-congruity
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Structural equation model
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Strukturgleichungsmodell
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Viral marketing
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Virales Marketing
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ad awareness
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customer-based brand equity (CBBE)
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destination brand loyalty
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destination personality
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fit
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investment attractiveness
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Roy, Sanjit
Strandberg, Carola
Bang, Nguyen
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Melewar, T. C.
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Gupta, Suraksha
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Biran, Avital
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Campelo, Adriana
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Charters, Steve
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Gertner, Rosane K.
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Hamzaoui-Essoussi, Leila
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Hanna, Sonya
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Hultman, Magnus
2
Jaffe, Eugene D.
2
Papadopoulos, Nicolas G.
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Rowley, Jennifer
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Skinner, Heather
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Yousaf, Salman
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Zenker, Sebastian
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Acharya, Alok
1
Adams, Frank G.
1
Ageeva, Elena
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Agnoli, Lara
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Ahen, Frederick
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Aitken, Robert
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Akarsu, Tugra Nazlil
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Aldabbas, Hazem
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Ardahanlioglu, Eyup
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Aronsson, Lars
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Aslam, M. K. Muhammed
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Bashir, Makhmoor
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Baxter, Jessica
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Beckman, Eric
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Beckmann, Suzanne C.
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Beeton, Sue
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Begalli, Diego
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Berger, Ron
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Journal of business research : JBR
1
Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
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