Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: Journal of Product & Brand Management 24 (2015) 3, pp. 287-302
Purpose – This paper aims to assess the extent to which the perceived images and personalities of places mirror their prevalent production orientations, or “vocations”. It also investigates the factors that shape the expectations and desires of residents, tourists, local firms and export...