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~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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International advertising and communication : current insights and empirical findings
International journal of internet marketing and advertising : IJIMA
Journal of advertising research
5
Pervasive advertising
4
International journal of advertising : the quarterly review of marketing communications
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Marken- und Produktmanagement
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in developing and emerging countries : the economic, political and social context
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Beiheft zur Lichtbildreihe / Staatliche Landesbildstelle Hamburg / H
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Breaking new ground in theory and practice
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Conference proceedings trends in business communication 2016
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Alavijeh, Mohammad Reza Karimi
;
Foroozan, Atefeh
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012155315
Saved in:
2
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
3
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
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