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~subject:"Konsumentenverhalten"
~subject:"Unterhaltungselektronik-Industrie"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Konsumentenverhalten
Unterhaltungselektronik-Industrie
Apple Computer Inc.
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Audioprodukt
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Brand image
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Consumer behaviour
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Home audio product
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Music industry
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Strätling, Thomas
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Psychology & marketing
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Cutting edge international research
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Deutsch-deutsche Wirtschaft 1945 bis 1990 : Strukturveränderungen, Innovationen und regionaler Wandel ; ein Vergleich
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Human factors and ergonomics in consumer product design : uses and applications
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Institute for Prospective Technological Studies digital economy working paper
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International journal of collaborative enterprise : IJCEnt
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Japanese management in evolution : new directions, breaks and emerging practices
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Ein kleiner Kasten verändert den Musikmarkt: das Erfolgsgeheimnis des iPod
Strätling, Thomas
;
Weinen, Ralf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003502727
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