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~subject:"Marketing management"
~person:"Mittal, Saurabh"
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Marketing management
Internet marketing
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Mobilkommunikation
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intrusive marketing
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Mittal, Saurabh
Bauer, Hans H.
4
Hermanns, Arnold
3
Albers, Sönke
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Albrecht, Carmen-Maria
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Amirkhanpour, Monaliz
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Berndt, Ralph
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Duscha, Andreas
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Kapousouzi, Kiriakoula
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Kumar, Vikas
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International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
2
Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas
;
Mittal, Saurabh
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
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