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~person:"Olbrich, Rainer"
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Controlling
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Olbrich, Rainer
Silberer, Günter
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Lebensmittel-Zeitung
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
Olbrich, Rainer
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003335023
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2
Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
Saved in:
3
25 Jahre scanning am point of sale (POS) in Deutschland : Ergebnisse einer empirischen Untersuchung zum Stand der Nutzung von Scanningdaten in der Konsumgüterwirtschaft
Olbrich, Rainer
;
Grünblatt, Martin
- In:
Controlling : Zeitschrift für erfolgsorientierte …
16
(
2004
)
4/5
,
pp. 265-272
Persistent link: https://www.econbiz.de/10002084393
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