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~subject:"Brand management"
~subject:"Entwicklung"
~subject:"Marketing"
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Brand management
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Popkultur
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Popular culture
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Handbook of research on ethnic and intra-cultural marketing
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Development and globalization in South Korea : from financial crisis to K-pop
Park, Gil-Sung
-
2022
Persistent link: https://www.econbiz.de/10013438926
Saved in:
2
Started from the bottom and now we're here? : hip-hop culture and its impact
Graham, Johnny
;
Toler, Takisha S.
;
Ferguson, Nakeisha S.
; …
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 118-135)
.
2022
Persistent link: https://www.econbiz.de/10013502427
Saved in:
3
Hit makers : the science of popularity in an age of distraction
Thompson, Derek
-
2017
Persistent link: https://www.econbiz.de/10011629719
Saved in:
4
Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market
Miles, Chris
;
Ibrahim, Yasmin
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1862-1880
Persistent link: https://www.econbiz.de/10010235005
Saved in:
5
The projection of development : cinematic representation as an(other) source of authoritative knowledge?
Lewis, David
;
Rodgers, Dennis
;
Woolcock, Michael
-
2013
Persistent link: https://www.econbiz.de/10009770193
Saved in:
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