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Hit makers : the science of popularity in an age of distraction
Thompson, Derek
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2017
Persistent link: https://www.econbiz.de/10011629719
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Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market
Miles, Chris
;
Ibrahim, Yasmin
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1862-1880
Persistent link: https://www.econbiz.de/10010235005
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