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subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Fan, Qingji"
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USA
Comparison
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Cultural identity
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Customer satisfaction
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Dienstleistungsqualität
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Digital platform
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Digitale Plattform
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E-commerce
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Electronic Commerce
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Internet marketing
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Korea
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Kulturelle Identität
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Online retailing
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Online-Handel
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Online-Marketing
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Service quality
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South Korea
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Südkorea
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United States
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Vergleich
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Website
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cultural differences
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e-WOM performance
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e-marketing
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e-satisfaction
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e-service quality
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Aufsatz in Zeitschrift
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Fan, Qingji
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International journal of multinational corporation strategy
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ECONIS (ZBW)
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An examination of cross-cultural differences in e-service quality, e-satisfaction and e-marketing success : Korean vs. American portal sites
Fan, Qingji
;
Kim, Hye-Ran
;
Lee, Jeoung Yul
- In:
International journal of multinational corporation strategy
1
(
2016
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011614206
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