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~isPartOf:"Journal of retailing"
~person:"Block, Lauren G."
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Consumer behaviour
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Number psychology
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Block, Lauren G.
Grewal, Dhruv
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Popkowski Leszczyc, Peter T. L.
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Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
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