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~isPartOf:"Journal of retailing"
~subject:"Online-Marketing"
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Online-Marketing
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Journal of retailing
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of industrial organization
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European journal of operational research : EJOR
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Journal of revenue and pricing management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Journal of air transport management
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Journal of hospitality marketing & management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
3
An empirical investigation of online gray markets
Zhao, Kexin
;
Zhao, Xia
;
Deng, Jing
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 397-410
Persistent link: https://www.econbiz.de/10011629479
Saved in:
4
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
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