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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
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Battle royal : zero-price effect vs relative vs referent thinking
Nicolau, Juan L.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 661-669
Persistent link: https://www.econbiz.de/10009579983
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2
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
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